With so many options now in the market, wine lovers, collectors and traders are becoming more and more prudent in choosing the right wine with the right background. While the wine bottles don’t speak for themselves, the source of wine could be a key factor when consumers make their buying decisions.
Responding to the market need, HKQAA is launching a new programme, the HKQAA – Hong Kong Wine Registration Scheme (HKWR). The first such programme in Hong Kong, it aims to recognise and organistion’s capability to maintain and retrieve records of wines they handle for enhanced consumers’ confidence.
Upon successful registration, organisations will receive a Confirmation of Registration letter and be entitled to display the HKWR Scheme Mark at retail stros, advertisment and printed matter. They can also use the Mark Label with unique QR code on their merchandises, which consumers can scan with their smartphones to confirm that the wine is handled by a registered organisation.
CWSA - China Wine & Spirits Awards
We have succeeded at CWSA BEST VALUE 2014 – officially the biggest and most prestigious wine and spirits wine and spirits competition in Hong Kong and China. Our products were blind tasted by 100 of Hong Kong and China’s top Importers, Distributors, Sommeliers and Hoteliers with a record breaking 3,000+ wines and spirits from 365 countries and now have CWSA BEST VALUE 2014 medal status.
